Why Are We Here?

What is it Why are we here is a list of the benefits and outcomes we hope to achieve by delivering the initiative. Why do we need it It helps the whole team understand the benefits and outcomes hoped to be achieved by the initiative they are about to undertake. It sets the purpose for… read more »

Customers and Personas

What is it The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. These representations should be based on qualitative and some quantitative user research and web analytics. Remember, your personas are only as good as the research behind them. Effective personas: Represent a major user group… read more »

The Elevator Pitch

What is it Elevator pitches are a succinct way of explaining the reasons for doing an initiative, project or product. It explains what and why in a single structured sentence. Why do we need it We often start with slightly different and even competing views of what we are about to undertake. The Elevator Pitch… read more »