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VMOST

What is VMOST?

The VMOST Canvas links five strategic planning layers together to allow teams to invest in the right changes to reach their vision of the future.

V
vision
M
mission
O
objective
S
strategy
T
tactic
VMOST - Vision

Vision

The vision is how you imagine the future when seen in your minds eye.

By its definition, a vision is what the place we want to get to looks like, so will use words based on the future tense (such as ‘will or shall’) and contain visual descriptions (such as “a place where… “). They often include how the company would look and feel, what products we offer, and what the industry is doing in relation to us. A good vision should be currently out of reach but not completely unimaginable. They are long term in their nature, but unlike beliefs and values they will change - usually when they have been reached.

A side product of a vision is a BHAG (Big Hairy Audacious Goal). This should take the vision one step further to predict what the ultimate utopia would look like, however it may depend on factors outside of our control.

Example Visions