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Customer Feedback

Customer Feedback

Prototypes are provided direct to the customer in order to garner feedback on if the concept is appealing and if so is it likely to align to the internal commercial hypothesis. The results of the feedback may generate amendments to the initial concept.

1-2 days (elapsed)
Key Focus: Would the customer use it?
Business Analyst, Designer, Product Owner, Customer

Kano Model

  • Kano used to understand the key features that the customers will require
  • Provides feedback mechanism to help define scope

Benefit Validation Grid

  • Used to identify the commercial validity of the concept.
  • This links in with the KPIs to determine if the KPI metrics would move if the scope was delivered