Session focused on aligning the idea to expected benefits. At this point the aim is to ensure that we can assign a high level benefit to the idea so we can use this as a way of assessing if the concept is likely to deliver on them.
KPI Metric Grid
- Defines which KPIs / SMART objectives is the concept aiming to move
- Tiered definition of success for KPIs are used to help with evolve / pivot / rollback decisions
- Identification of any additional (Intangible) benefits
- Includes benefits that don’t map to KPIs such as enhanced User Experience, Increased Brand Image, Job Satisfaction, etc.